GRODIGIT

Remarketing is a tactic that involves showing ads to people who have visited your website or used your mobile app. This strategy is a particularly cost-effective way to increase your sales conversions because you're reaching out to customers who have already expressed interest in your products or services.

There are different remarketing strategies, and each has unique benefits. For example, standard remarketing through Google AdWords shows ads to your past visitors as they browse Display Network websites and use Display Network apps. Dynamic remarketing, on the other hand, uses ads that include products or services that people have viewed on your website.

So, why is Remarketing so prevalent in today’s age, so much so that nearly every business is doing it in some capacity? It’s an integral part of any digital marketing effort in today’s business world. There are many reasons a business might use remarketing, but I’ll keep my list to the main reasons.

It makes marketing cheaper. This one is the most obvious. Your ads only serve to the people that want to see them means that more people will click on your ads. You’re spending less money for more qualified traffic.

You’re able to send out “personalized” deals. No, not personal to just you, but if you’re included in the customer segment that gets 20% off of X because of online actions you took, you get a special deal. For businesses, this means more engagements, more sales, and more customer retention.

Very few purchases are made on the first visit to the site. Think about your own habits. If you find a product/website for the very first time, how likely are you to make a purchase? What about after you see a few ads for the product that you spent time looking at, combined with a sweet deal to get it cheaper than you thought you could? See, you get it.

There are a lot of remarketing strategies

Google AdWords Remarketing:-

It includes static, dynamic, email remarketing and search ads. Google AdWords is a good place to start for new businesses and still testing the waters for remarketing. It provides free setup and standard services with all PPC and Google Ads campaigns.

AdRoll:-

It has access to many advertising partners like Google, Facebook Exchange, Yahoo, Bing, Twitter etc. It covers 95% of the web.

Facebook Retargeting:-

It provides you with the service of retargeting with custom audience. As there is a large number of audiences on Facebook, the remarketing possibilities are endless.