B2B purchase cycles are typically much lengthier and have a significantly higher average transaction value than B2C. B2B marketing therefore require effective long-term lead nurturing strategies to push browsers into buyers. Choosing between a generic marketing agency versus a specialised B2B marketing specialist can often the difference between success and failure.
2019 B2B Marketing Statistics
The Power of B2B Marketing
Reach discerning customers
B2B buyers make an average of 12 searches online when looking for a product or service, desiring the same digital experience as when in the B2C sales cycle
Massive potential
B2B e-commerce sales are set to exceed B2C e-commerce sales by 2020, meaning the potential earnings are massive for vendors
Stand out from the crowd
34% of business buyers report that their lack of engagement with B2B vendors is because of the barrage of irrelevant content. By focusing on quality and relevance, you can immediately set yourself apart
Content reigns supreme
89% of B2B marketers use content marketing, reiterating the value of quality content
By focusing on value and quality, you can nudge business buyers along the sales funnel and into your CRM system. From building branding programs to keep you at the forefront of your ideal customers’ minds to delivering new business prospects to your sales team, the power of B2B marketing should not be underestimated.
How Does B2B Marketing Work?
GroDigit can help you reach those who make purchasing decisions and influence choices at their business through content marketing, paid advertisements and more.
We discover which users to target through:
Demographic information (age, location, etc.)
Industry type
Business size
Budgets & revenues
Our targeted approach reaches buyers when they are most likely to convert, increasing brand awareness among the relevant audience and guiding leads through your sales funnel. Utilising strategies like SEO, email marketing, PPC advertising and social media marketing, we deliver results.
We understand that your company’s digital presence can make or break whether you make it onto the shortlist of a vendor, and that millennials are the primary decisions in today’s business environment. To stay afloat in this environment, you need a powerful, multi-channel B2B marketing strategy.
As the leading B2B marketers in India, GroDigit utilise a number of techniques to deliver results including strategy development, lead generation, lead management and nurturing, social media marketing, content marketing, SEO and marketing automation.
Contact Us
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Our Address
08,6th Floor, City Vista Business park, Kharadi, Pune, India