GRODIGIT

Data allows you to see what your website visitors want. With multiple factors to analyse such as gender, age and location, you can determine who your product or service most appeals to. Other valuable data is also at your fingertips, such as your visitors’ interests and the device and browser they used.

By getting to know your visitors, you can create content and copy that they are drawn to, even creating custom pages for a personalised experience.

Traditionally, businesses would set prices based on product cost, competitor pricing, perceived value and demand. Now, you can use data from incentives, completed deals and performance to set more accurate prices.

You may also wish to use other data like your customers’ purchasing history and disposable income. Macroeconomic factors can also influence your pricing decisions, with indicators like quarterly GDP growth, inflation, the exchange rate and government spending being worth keeping an eye on.

The more your audience can relate to content, the more likely it is to retain and convert. By tapping into the available data, we can create customised content to engage all types of visitors. Metrics such as the time spent on the page can identify what visitors are interested in, allowing you to show the most relevant content to them based on their browsing history.

By creating customised content and a personalised experience for your website visitors, GRODIGIT can drive results.

By crunching all the data, we can better plan, develop, strategise, and implement future marketing campaigns. Making assumptions and educated guesses will always result in losses, while decisions based on data are informed and strategic. Better yet, analytics allows you to respond in real-time to fluctuations and failures.