GRODIGIT

Marketing Automation is a program that allows businesses to manage marketing processes and multifunctional campaigns across multiple channels, automatically. With Marketing Automation, you can align your marketing and communications to the specific stages of the buyer’s journey, which gives your business the ability to move prospects through the buying funnel to sale.

In its simplest form, Marketing Automation is software that simplifies some of the more time-consuming responsibilities of marketing and sales teams. It can be applied to benefit digital campaigns in a number of ways, from automating the lead qualification process to creating a centralised digital campaign and ultimately simplifying today’s complex digital business environment.

Marketing Automation lets digital marketers implement an entire digital marketing strategy without having to manually send out every component of the campaign. Automation tools can help you to identify your ideal audience, design the right content that speaks directly to them and automatically trigger communications based on a pre-defined schedule or customer behaviour.

Data & Marketing Automation

If you are currently running digital campaigns across channels, you are likely collecting customer data through many interactions such as emails, website visits, apps and on social media. This data can be put together to create a detailed view of your audience.

This is where Marketing Automation comes in. It takes your data and streamlines segmentation and targeting processes so that you can determine the right audiences, quickly and at scale. It then sends out tailored messages to suit each target customer based on their profile. As the process is automated, it helps businesses save time and resources by driving revenue and ROI while business owners can focus on growing their business.

Your customer’s journey is shaped by every interaction that they have with your brand. Using Marketing Automation, you can tailor interactions for every individual at the touch of a button, based on the data that you have collected on them. This allows you to create a personalised, streamlined experience that enhances the customer’s perception of your brand at every touchpoint.
It does this by sending out relevant content and messaging, at scale, and across many channels. For example, it can be used to send email messages with dynamic content that is personalised beyond inserting a customer’s name, to actually providing articles and links on topics that are of interest to them. It also allows advertisers to integrate mobile messaging with email and social campaigns through SMS/MMS and push notifications as well as generating digital ads that show to the target prospect at the right moment of their buyer journey.

Marketing automation lets you create and send relevant and personalized messaging to a target audience across a range of digital channels. This means that businesses can deliver unique experiences to their customers, whether they have 10 or 10,000.